Who we are and how we help teams deliver with confidence
We help product and software teams move from decision friction and delivery risk to measurable outcomes through practical Product Operations and governance discipline.
What potential clients should know about us
Product Forge is built for teams that need better decision quality, stronger execution control, and practical outcomes they can sustain.
Who we are
Product Forge is a boutique digital product consultancy focused on helping teams turn product opportunities into measurable outcomes with speed, clarity, and reduced risk.
Primary 90-day focus
Decision-ready Product Operations setup plus AI product readiness and governance for teams that need stronger execution control quickly.
How we operate
Our Product Operating System: Discovery, Decisions, Delivery, Measurement, and Enablement.
Commercial structure
Productised offers, continuation retainers, and scoped partner-enabled delivery support with clear ownership boundaries.
What we do in practice
- Define product vision, strategy, priorities, and measurable outcomes.
- Install Product Operations and decision architecture.
- Convert ambiguity into build-ready scope through business analysis.
- Improve delivery predictability through governance and risk/dependency control.
- Enable responsible AI adoption through readiness and governance design.
- Build internal capability so teams can run independently after handover.
How we work with your team
- Decision Flow Standard with decision rights, decision-ready criteria, evidence checks, and decision logs.
- Named ownership boundaries with escalation and accountability paths.
- Partner Operating Standard with quality gates and handover controls when delivery includes external partners.
- Baseline metrics and outcome tracking to measure progress over output volume.
- Enablement-by-design so the client team can sustain the operating model.
Leadership depth behind Product Forge
Product Forge is led by senior product leadership experience across strategy, Product Operations, delivery governance, and execution in complex software environments.
Experience snapshot
Leadership experience
15+ years
Primary sectors served
6+
Regions worked across
UK, EU, Africa
Core delivery focus
Product Ops + governance
- 15+ years of product leadership across SaaS/enterprise, ecommerce and marketplaces, iGaming/sports betting, and consulting.
- Led cross-functional product, engineering, design, delivery, and operations teams across South Africa, the UK, and Europe.
- Built product operations and decision frameworks linked to measurable outcomes, including improved delivery efficiency and roadmap predictability.
- Deep experience in regulated environments, including governance, audit-readiness practices, and compliance-sensitive delivery.
Industry coverage
We have operated across both high-growth and high-accountability product environments.
Leadership scope in client engagements
- Product strategy and operating model design
- Product Operations cadence and governance
- Build-ready scope and BA quality controls
- Cross-functional delivery leadership
- Risk, compliance, and audit-readiness alignment
Why teams choose to work with us
Teams usually choose Product Forge when they need structured decision and delivery improvements without adding unnecessary process overhead.
Execution-first approach
We focus on practical operating improvements that teams can implement immediately, not abstract advisory deliverables.
Outcomes over output
Work is structured around measurable decision and delivery outcomes, with clear checkpoints and operating signals.
Built for complex environments
Our model is designed for cross-functional, multi-stakeholder, and regulated delivery contexts where clarity and control matter.
Need founder-level product and delivery guidance?
Share your current bottleneck and constraints. We will map the best-fit intervention and next step.