Case Studies
Real engagements. Real outcomes.
A decade of product management work across e-commerce, fintech, telecommunications, energy, gaming, and more — each engagement a distinct problem, each outcome earned.
Ten engagements across eight industries.
Self-Service Customer Platform
E-Commerce / Retail
Turned two of the most frustrating post-purchase experiences — failed delivery rescheduling and store credit refunds — into smooth self-service flows. Customers got control. Agents got their time back.
Marketplace Payments & Delivery
Classifieds / Marketplace / Fintech
Led the product strategy and execution to turn a major SA classifieds platform from a place where people listed things into a place where they bought and sold them — safely, with payment protection and delivery built in.
Mobile Merchant Payment App
Fintech / Payments
Identified a market the business wasn't serving — face-to-face merchants — and defined the product that would open it up: a single mobile app that turned any smartphone into a payment terminal.
Retail Pharmacy Digital Transformation
Retail Pharmacy / Healthcare
Helped one of South Africa's largest pharmacy chains figure out exactly what they needed to build — and in what order — before a development team was engaged or a line of code was written.
Telco Digital Customer Platform
Telecommunications
Replaced a poorly-rated legacy app and disconnected in-store tools for a major SA telco — delivering a modern mobile app for customers, a purpose-built tablet tool for store staff, and cleaner commercial visibility for the business.
Oil & Gas Field Operations App
Oil & Gas / Energy
Took an oil and gas client's most critical operational workflows off paper and clipboards and put them into a mobile app that worked in the field — whether there was signal or not.
IT Asset Management & Product Ops
IT Services / Financial Services
Helped a growing IT services company win a competitive banking RFP and build the internal delivery operations to make good on it — and every engagement that came after.
Lottery Management Platform
Gaming / Lottery / Regulatory
Mapped out a complex, multi-role lottery platform from regulator to player — translating an entire industry's operational logic into a clear, buildable product before any engineering started.
Travel Advisor Booking Platform
Travel & Tourism
Helped a travel tech company understand what they actually needed to build — and what it would realistically cost — before committing capital to a development programme.
Engineering Platform & Product Ops
Technology / iGaming / Platform
Owned product for an engineering platform that was invisible but critical — while shipping a new iGaming feature from concept to live — and made both feel like real products, not internal projects.
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